A Comprehensive SWOT Analysis of Starbucks: Understanding Strengths, Weaknesses, Opportunities, and Threats
Starbucks (SBUX)
- Giro Lino
Starbucks, the world's largest coffeehouse chain, has built a powerful brand around its premium coffee experience. With over 30,000 stores globally, Starbucks continues to expand, particularly in China. The company's loyalty program and digital initiatives drive customer engagement and sales growth. For investors, Starbucks offers exposure to global consumer trends, with its ability to adapt to local markets and innovate in product offerings being key strengths to consider.